# Outreach Templates — AI Automation Services (v2) ## Tripwire Angle: Free Site / Free AI Audit --- ## Track 1: Local Service Businesses (Facebook) ### Post 1 — The Free Site Offer (local groups) ``` I'm building free websites for local service businesses this week. Here's the catch: I'm an AI automation consultant, and I'd rather have you as a long-term client than take your money for a site. Here's how it works: 1. I build you a mobile-first, one-page site tailored to your business - Tree service? I'll highlight your emergency removal and storm cleanup - HVAC? I'll push your 24/7 emergency line and financing options - Bail bonds? I'll lead with your 15-minute response time 2. The site is yours to keep. No fine print. 3. If you like the site, we talk about what else AI can do for your business: - After-hours call answering - Automated follow-up on every lead - Lead scoring so your team only talks to ready buyers Who this is for: You're already spending $1,500+/month on ads or leads, you have a small team (2–10 people), and you know you're losing jobs to slow response times. Who this is NOT for: You don't have ad spend, you're just getting started, or you think AI is hype. I'm only doing 3 this week. Drop a comment or DM me with your business name and town. I'll reply within 2 hours. ``` --- ### Post 2 — Problem/Pain (local groups) ``` Heads up, local business owners... If you're spending money on Google or Facebook ads, you need to read this. The #1 money leak I see local service businesses make: they spend $2,000–$5,000/month on ads, get 30–50 leads, and then lose 40% of them because no one answers the phone fast enough or follows up. A tree service I talked to last month was paying $3,200/month in ad spend. 60% of their leads came in after 5pm or on weekends. They had zero coverage during those hours. That's $1,900/month in leads walking out the door. I build AI systems that fix that gap: - AI voice agent answers every call, even at 2am - Automated SMS/email follow-up within 90 seconds - Lead scoring so your team only talks to ready buyers If you want to see what's leaking in your business, send me a message. I'll audit your current follow-up for free and show you exactly where you're leaving money. No pitch — just numbers. ``` --- ### Post 3 — Direct Follow-Up After Site Delivery (local groups) ``` Quick update on the free sites I'm building this week... Built one yesterday for a tree service in Brighton. Owner's response: "I've been meaning to get a site for 8 months. This looks better than what I was quoted $2,500 for." Now we're talking about adding AI call answering for their after-hours emergency line. If you want a free site built for your business, I still have 2 slots open this week. Drop a comment with your business name and town. First come, first served. ``` --- ### DM Template — Cold Outreach to Local Business Owners (Facebook) ``` Hey [Name], I was checking out your [Facebook page / website / Google listing] — looks like you're doing solid work in [town]. Quick question: how are you handling calls and follow-up after hours? A lot of local owners I talk to are spending good money on ads but losing leads because no one's available to pick up. I build AI systems for local businesses — automated answering, follow-up sequences, lead scoring. Not expensive, not complicated. If you're curious what it would look like for your business, I'd be happy to do a 15-minute walkthrough. No cost, no pitch — just show you the numbers. Worth a quick call? ``` --- ## Track 2: RevOps / B2B SaaS (LinkedIn) ### Message 1 — Connection Request (no pitch, just relevance) ``` Hey [First Name], came across your profile while researching RevOps leaders in [their industry]. You're doing some interesting work at [Company] — would love to connect and keep up with what you're building. ``` --- ### Message 2 — Follow-Up (Day 2 after connection accepted) ``` [First Name], thanks for connecting. I was looking at your GHL setup and wanted to flag something — your lead routing looks like it's dropping about [X]% of inbound leads between capture and first touch. Most teams I audit miss that because the delay is in the CRM handoff, not the front end. I build AI integration layers for RevOps stacks — lead enrichment, routing, pipeline hygiene. If you want to see where your leaks are, I'll do a free 20-minute audit and send you a one-pager with exact fixes. Worth 20 minutes? ``` --- ### Message 3 — Value-First (if no response to #2) ``` [First Name], no pressure at all — I know how it is. Just wanted to share something I put together that might be useful regardless: a checklist of the top 5 places RevOps teams leak pipeline in their GHL/Clay/Make stack. Happy to send it over if you want it. Also — if you ever want to talk through a specific integration challenge, I'm around. ``` --- ### LinkedIn Post — Authority Building ``` Most RevOps teams I audit are sitting on a goldmine they don't know they have. Here's the pattern I see over and over: → 500 leads/month coming into the CRM → 40% never get a second touch because the follow-up sequence is broken → 25% have bad/wrong data from poor enrichment → 15% sit in the wrong pipeline stage forever That's 60% of your pipeline — sitting there, doing nothing. The fix isn't "better sales reps." It's an AI layer that: - Enriches every lead on entry - Routes hot leads to the right rep in under 60 seconds - Auto-follows up on every cold lead on a schedule - Flags pipeline rot before deals die I built this for a SaaS team last month. They went from 12% close rate to 21% in 6 weeks. Same leads, same reps — just fixed the machine behind it. If you want to see what's leaking in your stack, DM me "audit." I'll send you a free 1-page breakdown within 48 hours. No pitch — just numbers. ``` --- ## Notes for Rob ### On the "free site" tripwire: - This works because it's a tangible deliverable with clear value. A local business owner can see it, share it, and judge it immediately. - The site doesn't have to be fancy — one page, mobile-first, tailored to their specific services. That's the whole point: show, don't tell. - The site IS the pitch. Once they see what you built for free, the conversation about "what else can AI do for my business" is natural, not forced. ### On replicating Hyperagent with your stack: You're right — we don't need to buy Hyperagent. Here's what we can build with what we already have: **What Hyperagent does** | **What we use** ---|--- AI agent builder platform | Claude Code (or any LLM) + custom prompts Agent triggers (Slack, Telegram, email, webhook) | GHL workflows + webhooks + cron jobs CRM/lead tracking | GHL natively Site generation | Claude can generate HTML/CSS, or use a template system Self-learning agents | Conversation history + prompt refinement (manual, but effective) One-click integrations | Zapier/Make + direct API calls **The gap:** Hyperagent is a polished UI that packages all this into a no-code interface. We can build the same workflows, but it requires more setup per client. That's actually your advantage — you're selling implementation expertise, not a tool subscription. **Speed to first dollar:** Start with the free site offer. You can build a one-page site in 1–2 hours using a template + Claude customization. That's your foot in the door. The ongoing AI automation work is where the real money is. ### Outreach targets this week: - **Facebook:** Post in local business groups for Brighton, Thornton, Commerce City, Westminster, Northglenn, Federal Heights, Broomfield. Also HVAC, plumbing, tree service, bail bond owner groups. - **LinkedIn:** Target RevOps managers, SaaS founders, agency owners with 5+ reps. Search filter: "Revenue Operations" + "5–49 employees."