# Brighton Addressable Market — Missed-Call Capture (The Premium Line)
**Built:** 2026-08-09 · **Geography:** Brighton, CO + ~10mi radius (Henderson, Lochbuie, Fort Lupton edge, parts of Thornton/Commerce City)
**Price point:** $497/mo Charter (Solo towns) — TAM computed at face.

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## The model

Per vertical, the addressable market is NOT "every business" — it's businesses where:
1. **Callers are in emergency mode** (won't leave voicemail, dial the next name in 60s)
2. **The shop claims 24/7 or emergency availability** (the claim/reality gap IS the pitch)
3. **Physical presence in the radius** (Solo territory logic applies to the town they're IN)

**TAM formula:** shops × $497/mo × 12 = annual market. Penetration scenario at Solo-cap (1/town) vs realistic share.

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## Vertical inventory (counts from the 2026-08-09 research sweep)

| Vertical | Shops serving radius | Shops IN radius | Claim 24/7 | Avg ticket | Emergency-caller fit |
|---|---|---|---|---|---|
| Bail bonds | 7 (incl. Thornton) | 6 | All | $750–3,000 premium | ✅ proven — vertical #1 |
| Water mitigation/restoration | _pending_ | _pending_ | _pending_ | $12,500 | ✅ closest analog |
| Locksmiths | _pending_ | _pending_ | _pending_ | $150–400 (high freq) | ✅ extreme dial-around |
| Towing/roadside | _pending_ | _pending_ | _pending_ | $150–500 | ✅ stranded callers |
| HVAC (emergency) | _pending_ | _pending_ | _pending_ | $11,000 | ✅ no-heat winter |
| Roofing/hail | _pending_ | _pending_ | _pending_ | $14,000 | ⚠️ storm-day overflow, slower caller |
| Sewer/drain emergency | _pending_ | _pending_ | _pending_ | $9,000 | ✅ sewage backup urgency |
| Well pumps (rural) | _pending_ | _pending_ | _pending_ | $4,500 | ✅ no-water emergency |
| Generators/electrical | _pending_ | _pending_ | _pending_ | $12,000 | ⚠️ safety-driven |

## Solo-cap reality check

Brighton's Solo model means **one client per vertical per town** — so per-town capture ceiling = (number of verticals entered) × $497/mo, not (shops) × $497. The TAM number answers "how big is the pond"; the Solo cap answers "how much of it we can drink."

## Notes
- National franchises (SERVPRO etc.) counted separately — they're harder Solo targets (corporate phone trees) but their local franchisees are real prospects.
- Mortgage LOs = separate vertical (referral-driven, not emergency) — not in this sizing.