# GHL Funnel Build — Claim Your Free Site

## Overview
Funnel name: **Claim Your Free Site**
Goal: Capture leads who want a free website, tag them, deliver the site, upsell hosting + chatbot.

---

## Step 1: Create the Funnel

1. Go to **Sites** → **Funnels** → **+ Create Funnel**
2. Name: `Claim Your Free Site`
3. Choose: **Blank funnel**
4. Save

---

## Step 2: Build the Landing Page

### Page 1: "Claim Your Free Site"

1. Click **+ Add Step** → **Landing Page**
2. Name: `Claim Your Free Site`
3. Click **Edit Page** (opens page builder)

**In the page builder:**

**A. Add a Custom HTML block at the TOP**
- Click **+ Add Element** → **Custom HTML**
- Paste the HTML from `/root/.hermes/work/claim-your-free-site-flow.md` (the landing page HTML in that doc)
- Replace the placeholder links:
  - `#GHL-FORM-1` → link to your free download form
  - `#GHL-ORDER-FORM` → link to your hosting order form

**B. Add the Free Download Form below the HTML**
- Click **+ Add Element** → **Form**
- Name: `Free Site Download Form`
- Fields to add:
  1. First Name (text)
  2. Last Name (text)
  3. Phone (phone)
  4. Email (email)
  5. Business Name (text)
  6. Service Type (dropdown: Garage Door, HVAC, Plumbing, etc.)
  7. Town (text)
- On submit:
  - **Tag contact:** `free-site-download`
  - **Trigger workflow:** `Deliver Free Site Files`
  - **Redirect to:** "Check your email — your site files are on the way"

**C. Add the Hosting Order Form**
- Click **+ Add Element** → **Order Form**
- Product: Create new product called `Site Hosting - Monthly`
- Price: $67/mo
- Recurring: Yes (subscription)
- On purchase:
  - **Tag contact:** `hosting-client`
  - **Trigger workflow:** `Deploy Client Site`
  - **Redirect to:** "Welcome aboard — we'll have your site live within 24 hours"

---

## Step 3: Set Up Products

1. Go to **Products** → **+ Add Product**
2. Product 1:
   - Name: `Site Hosting - Monthly`
   - Price: $67
   - Type: Recurring subscription
   - Billing: Monthly
3. Product 2 (optional, for upsell):
   - Name: `AI Chat Add-On`
   - Price: $67
   - Type: Recurring subscription
   - Billing: Monthly

---

## Step 4: Create Workflows

### Workflow 1: Deliver Free Site Files

1. Go to **Automation** → **Workflows** → **+ Create Workflow**
2. Name: `Deliver Free Site Files`
3. Trigger: **Tag Added** → `free-site-download`

**Steps:**
1. **Wait** — 5 minutes
2. **Send Email**:
   - To: Contact
   - Subject: "Here's your free site for {{contact.business_name}}"
   - Body:
     ```
     Hi {{contact.first_name}},

     Here's your free website for {{contact.business_name}}.

     [Attach the ZIP file or include a Google Drive/Dropbox download link]

     Not sure how to upload this to your hosting? I can deploy it for you for $200 flat. Just reply to this email.

     If you don't have a domain yet, I can search and register one for you at cost.

     Questions? Reply anytime.

     - Rob
     ```
3. **Wait** — 3 days
4. **Send Email**:
   - Subject: "Quick question — did you get your site uploaded?"
   - Body:
     ```
     Hey {{contact.first_name}},

     Quick check-in — did you get the free site files uploaded? If not, want me to handle the deployment for $200? I'll upload it to your hosting server, point your domain, and have it live same day.

     If you don't have a domain, I can search and register one for you at cost.

     Reply if you want to set this up.

     - Rob
     ```
5. **Wait** — 7 days
6. **Send Email**:
   - Subject: "Here's what [similar business] did with their free site"
   - Body: Case study / social proof about adding hosting + chatbot

---

### Workflow 2: Deploy Client Site

1. Go to **Automation** → **Workflows** → **+ Create Workflow**
2. Name: `Deploy Client Site`
3. Trigger: **Tag Added** → `hosting-client`

**Steps:**
1. **Send Internal Notification** to you:
   - Subject: "New site to deploy — {{contact.business_name}}"
   - Body: "Business: {{contact.business_name}}, Service: {{contact.service_type}}, Town: {{contact.town}}, Phone: {{contact.phone}}"
2. **Send Email** to contact:
   - Subject: "We're setting up your site now"
   - Body:
     ```
     Hi {{contact.first_name}},

     We're setting up {{contact.business_name}}'s website now.

     Do you have a domain name already? If yes, reply with it. If not, I'll search for available options and send you recommendations — I'll pass the registration cost through to you in the first invoice.

     Your site will be live within 24 hours.

     - Rob
     ```
3. **Wait** — 24 hours
4. **Send Email** to contact:
   - Subject: "Your site is live — {{contact.business_name}}"
   - Body:
     ```
     Hey {{contact.first_name}},

     Your site is live at [URL].

     Want to add AI chat so visitors can book appointments directly? It's $67/mo and catches leads while you're working.

     Reply if you want to add it.

     - Rob
     ```
5. **Wait** — 14 days
6. **Send Email** to contact:
   - Subject: "Your site's been running for 2 weeks — want AI chat?"
   - Body:
     ```
     Hey {{contact.first_name}},

     Your site's been live for 2 weeks. Want to add AI chat so visitors can get answers and book appointments even while you're on a job?

     $67/mo. No setup fee. Cancel anytime.

     Reply if you want to set it up.

     - Rob
     ```

---

### Workflow 3: Domain Purchase (manual trigger)

**No automated workflow needed — this is a manual process:**

1. Client replies "I don't have a domain"
2. You search Namecheap/GoDaddy for available names
3. Send 2–3 options to client with prices
4. Client picks one
5. You purchase it (add cost to first invoice or get their payment info)
6. You point domain to hosting
7. Site goes live

---

## Step 5: Connect Facebook Lead Ads (optional)

1. Go to **Settings** → **Integrations** → **Facebook**
2. Connect your Facebook account
3. Select the lead ad form you want to connect
4. Map the fields:
   - Facebook Name → GHL First Name + Last Name
   - Facebook Phone → GHL Phone
   - Facebook Email → GHL Email
5. On lead capture:
   - **Tag contact:** `source:facebook`
   - **Trigger workflow:** `Deliver Free Site Files` (or a separate Facebook-specific workflow)

---

## Step 6: Test the Funnel

1. Click **Preview** on the landing page
2. Submit the free download form
3. Check that:
   - Contact is created in GHL
   - Tag `free-site-download` is applied
   - Workflow `Deliver Free Site Files` triggers
   - Email is sent
4. Test the order form:
   - Submit test order
   - Check that contact is tagged `hosting-client`
   - Workflow `Deploy Client Site` triggers

---

## Files You Need Ready

- `/root/.hermes/work/free-site-template/index.html` — The generic one-page template with chatbot + contact form
- `/root/.hermes/work/gannons-garage-doors/index.html` — Gannon's customized site
- `/root/.hermes/work/claim-your-free-site-flow.md` — Full flow doc with scripts and pricing

---

## What to Tell Clients

**Free download path:**
"Here's your free site. The files are yours to keep, no strings attached. If you need help uploading it to your hosting, I'll deploy it for $200 flat."

**Hosted path:**
"We'll have your site live within 24 hours. $67/mo covers everything — hosting, deployment, SSL, support. No setup fee, cancel anytime."

**Chatbot upsell:**
"Want AI chat on your site? It answers questions 24/7 and catches leads while you're working. $67/mo add-on."

---

## Next Steps After Funnel Is Live

1. Post the free site offer in local Facebook groups (Brighton, Thornton, Commerce City, Westminster, Northglenn, Federal Heights, Broomfield)
2. Use the outreach templates from `/root/.hermes/work/outreach-templates-ai-services-v2.md`
3. When leads come in, customize the free site template per business
4. Deploy or deliver based on their choice
5. Upsell chatbot after 14 days of hosting