{
  "title": "Campaign Operations Manager | Global Demand, AI Automation & Workflow Engineering",
  "summary": "Marketing operations and program leader with 10+ years owning the end-to-end campaign lifecycle across B2B SaaS and enterprise environments. Built and managed Marketo-Salesforce campaign operations, lead scoring, nurture design, and audience segmentation inside global demand and brand teams at Lumen and Trimble. Architected Adobe Analytics measurement backbones, tracking standards, and segmentation logic that surfaced handoff friction and operational efficiency gaps. Current consulting practice designs AI-powered workflows in Claude Code, n8n, Zapier, and MCP connectors that mark real campaign-execution tasks for handoff to AI agents. Comfortable partnering with global, regional, and channel teams through ambiguity, and experienced documenting and rolling out new processes for scale.",
  "competencies": [
    {
      "label": "Campaign Operations & Workflow:",
      "items": "End-to-end campaign lifecycle ownership | Global, regional, and channel operating models | Campaign production supply chain and handoff | Process documentation and rollout | Workflow design for scale | Cross-functional partnership"
    },
    {
      "label": "AI & Process Automation:",
      "items": "Claude Code | Prompt engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | Agentic frameworks | LLMs | Human-in-the-loop workflows | AI marketing agents"
    },
    {
      "label": "Marketing Automation & CRM:",
      "items": "Marketo (expert) | Salesforce (expert) | Pardot (fast ramp) | Demandbase ABM | Lead scoring | Nurture sequencing | Audience segmentation | Lifecycle journeys"
    },
    {
      "label": "Analytics & Operational Measurement:",
      "items": "Adobe Analytics | Google Analytics 360 / GA4 | Tableau | Snowflake | SQL | Operational metrics and reporting | Tagging and tracking standards | Stakeholder-facing dashboards"
    },
    {
      "label": "Project Management & Delivery:",
      "items": "Asana | Monday.com | Adobe Workfront (enterprise) | Jira | Stakeholder management across distributed teams | Change management | Large complex program leadership"
    },
    {
      "label": "Strategic Communication:",
      "items": "Executive presentation and writing | Cross-functional roadmaps | Performance reporting tied to business outcomes | Documented runbooks and operating playbooks"
    }
  ],
  "experience": [
    {
      "header": "Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024",
      "bullets": [
        "Owned campaign operations across a $140K/month B2B SaaS paid program, integrating Marketo, Salesforce, and Adobe Analytics into a single system that kept global, regional, and channel efforts aligned through the full campaign lifecycle.",
        "Built the Adobe Analytics measurement backbone — variable taxonomy and multi-channel data layer — that exposed operational friction and handoff gaps between paid media, marketing automation, and CRM teams.",
        "Designed tracking events, conversion goals, and segmentation logic across paid, owned, and CRM touchpoints, ensuring every campaign launched with measurable instrumentation rather than retrospective fixes.",
        "Operated in a Slack-based, remote-first environment; managed stakeholders across channels, flagged blockers proactively, and shipped on time without ongoing oversight."
      ]
    },
    {
      "header": "Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Remote | Sep 2024 – Jun 2025",
      "bullets": [
        "Owned end-to-end measurement of marketing performance across paid, owned, and earned channels in a global B2B environment, partnering with marketing leadership and channel teams to standardize campaign operations.",
        "Built Adobe Analytics workspaces, Tableau dashboards, and Snowflake-governed definitions that documented the campaign production supply chain and surfaced handoff friction for optimization.",
        "Authored advanced segments, calculated metrics, and fallout visualizations that translated operational findings into actionable roadmap recommendations for UX, content, and engineering.",
        "Drove implementation of BrightEdge (SEO) and Knak (email design) with instrumentation built in from launch, ensuring global campaign launches were measurable from day one."
      ]
    },
    {
      "header": "Marketing Automation Manager | Lumen Technologies (formerly CenturyLink) | Remote (Denver, CO) | Jul 2018 – Apr 2023",
      "bullets": [
        "Owned end-to-end email and nurture campaign operations across the global demand gen and brand teams for a $17.5B enterprise B2B telecom, integrating Marketo, Google Analytics, Marketo Analytics, and Salesforce reporting.",
        "Defined tracking events, conversion goals, and segmentation logic across all nurture campaigns, ensuring consistent measurement across demand generation and brand channels.",
        "Designed Tableau attribution models that surfaced cross-channel performance gaps and replaced siloed channel reports with a unified pipeline-contribution view for the CMO.",
        "Supported the CenturyLink to Lumen rebrand (September 2020) on the AEM side as a cross-team contributor — partnered with the dev team on critical website changes including page architecture, content updates, and launch readiness for the rebrand microsites, while the Marketo team remained the day-to-day owner of campaign execution.",
        "Built Adobe Analytics, Adobe Target, and Marketo integrations into the rebrand workflow so personalization and content conditions could be validated before launch."
      ]
    },
    {
      "header": "Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018",
      "bullets": [
        "Owned measurement, reporting, and tracking across all paid channels and built integrated dashboards across Google Analytics, Marketo, and Salesforce for a B2B SaaS portfolio.",
        "Managed landing-page optimization tests through Google Optimize and Marketo Analytics to lift conversion rate and lead quality, surfacing the handoff gaps between paid, on-site, and CRM stages."
      ]
    },
    {
      "header": "Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Remote / Hartford, CT | Nov 2015 – Sep 2016",
      "bullets": [
        "Defined Adobe Analytics tagging, data-collection, and reporting requirements for 24 brand-awareness, lead-generation, and ecommerce web properties, documenting the measurement architecture that downstream teams consumed.",
        "Led stakeholder requirements sessions and authored Business Requirements Documents that translated complex enterprise goals into implementation-ready tracking and reporting specifications.",
        "Audited applications and desktop/mobile sites to identify tagging gaps and partnered with design and build teams to validate clean implementation of tracking and reporting requirements."
      ]
    },
    {
      "header": "Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Remote / San Francisco, CA | Sep 2016 – Jun 2017",
      "bullets": [
        "Ran deep-dive RUM web performance tests across six high-volume ecommerce sites, isolating technical friction in the shopping-cart journey.",
        "Translated technical findings into a clear narrative correlating page performance with conversion rate, page views, and revenue.",
        "Documented runbooks and prioritized fixes by funnel impact, surfacing the most actionable engineering improvements for the cross-functional team."
      ]
    }
  ],
  "education": [
    "B.S., Psychology — University of Wyoming, Laramie, WY",
    "M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY"
  ],
  "military_note": "U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge"
}