Marketing Solution Architect
Client/company: undisclosed
Work arrangement: remote; EST time zone preferred
Duration: one year
Compensation/rate/employment type/benefits: undisclosed

Scope
- Design and optimize architecture, systems, and data frameworks for SMB Marketing.
- Ensure data flow, standardized processes, and measurement across channels.
- Translate business and campaign requirements into scalable technical solutions.
- Partner with CRM Development, RevOps, SalesOps, Corporate Marketing, Enterprise Data, and regional marketing.
- Define best practices and govern marketing data and system architecture.
- Technical leadership and executive presence.

Requirements
- Bachelor's degree or equivalent experience.
- 10+ years marketing technology, data architecture, or systems integration.
- Advanced Salesforce CRM, Marketo/Pardot, CDPs, paid media, GTM and attribution, analytics, ETL/integration platforms.
- Data architecture, data modeling, system integrations, scalable marketing technology solutions.
- Enterprise data, BI, engineering collaboration.
- Communication translating technical concepts to business stakeholders.

Responsibilities
- End-to-end marketing solution design, data flows, integrations, process frameworks.
- Campaign tracking/tagging, lead management, audience integration.
- Integration requirements across CRM, marketing automation, CDP, analytics, webinars, user experience, Sitecore.
- Data synchronization and consistency; align structures and pipelines with DataOps/Martech/Enterprise Data.
- Attribution and tracking standards, accurate data capture and system design.
- Translate requirements into detailed technical specifications and document dependencies and system logic.
- Govern data quality, system usage, and integration patterns.
- Improve automation, scalability, and performance; recommend AI/Copilot/process automation enhancements.
- Diagnose and resolve issues in data flow, integrations, tracking, and lead management.