{
  "title": "Marketing Solution Architect | Martech, Data Architecture & Systems Integration",
  "summary": "Marketing technology and analytics professional with 10+ years designing measurement frameworks, CRM-connected data flows, marketing automation workflows, and reporting systems across global B2B and enterprise environments. Expert in Marketo and Salesforce, with hands-on architecture-adjacent work spanning Adobe Analytics taxonomy, multi-channel data-layer design, Snowflake governance, tracking standards, lead management, audience segmentation, and attribution. Translates campaign and business requirements into scalable technical specifications, data-capture frameworks, dashboards, and implementation requirements for marketing, RevOps, technical, and leadership stakeholders. Brings practical AI and process-automation experience with Claude Code, n8n, Zapier, and MCP connectors.",
  "competencies": [
    {
      "label": "Marketing Solution Architecture:",
      "items": "End-to-end technical design | Campaign enablement | Data flows | System integration requirements | Process frameworks | Scalability and optimization | Martech governance"
    },
    {
      "label": "CRM & Marketing Automation:",
      "items": "Salesforce CRM (expert) | Marketo (expert) | Pardot (fast-ramp) | Lead scoring and routing | Nurture workflows | Audience segmentation | CRM-connected reporting"
    },
    {
      "label": "Data Architecture & Integration:",
      "items": "Adobe Analytics | Snowflake | Data-layer design | Variable taxonomy | Data modeling concepts | Data synchronization | Data quality | Integration patterns | Enterprise measurement"
    },
    {
      "label": "Attribution, Tracking & Analytics:",
      "items": "Campaign tracking and tagging | Attribution modeling | Full-funnel KPIs | Tableau | Google Analytics 360 / GA4 | Conversion analysis | Paid media measurement"
    },
    {
      "label": "Technical Requirements & Governance:",
      "items": "Business Requirements Documents | Technical and data requirements | Data-flow documentation | Metric definitions | System logic | Cross-functional requirements | Troubleshooting"
    },
    {
      "label": "AI & Process Automation:",
      "items": "Claude Code | Prompt engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | Human-in-the-loop workflows | Automation opportunity assessment"
    }
  ],
  "experience": [
    {
      "header": "Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024",
      "bullets": [
        "Built and managed marketing automation systems integrating Marketo and Salesforce, including lead-scoring logic, nurture-sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.",
        "Architected Adobe Analytics implementation requirements, including variable taxonomy and multi-channel data-layer design, enabling consistent buying-signal capture across paid, owned, and CRM touchpoints.",
        "Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel engagement through closed-won revenue.",
        "Managed stakeholders, surfaced blockers, and delivered campaign, tracking, and analytics solutions in a distributed remote environment."
      ]
    },
    {
      "header": "Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Remote | Sep 2024 – Jun 2025",
      "bullets": [
        "Owned end-to-end marketing measurement across paid, owned, and earned channels in a global B2B environment, partnering with marketing leadership on campaign requirements and performance frameworks.",
        "Built Adobe Analytics workspaces and Tableau dashboards tracking campaign, content, and product-launch impact across the full funnel.",
        "Owned marketing data governance in Snowflake, standardizing metric definitions and removing reporting bottlenecks across teams.",
        "Drove implementation of BrightEdge and Knak, ensuring new initiatives were instrumented for measurement from launch."
      ]
    },
    {
      "header": "Marketing Automation Manager | Lumen Technologies | Remote (Denver, CO) | Jul 2018 – Apr 2023",
      "bullets": [
        "Built reporting that combined Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture-program performance against full-funnel KPIs.",
        "Defined tracking events, conversion goals, and segmentation logic for nurture campaigns, ensuring consistent measurement across demand generation and brand teams.",
        "Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed reports with a unified pipeline-contribution view for the CMO."
      ]
    },
    {
      "header": "Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Remote / Hartford, CT | Nov 2015 – Sep 2016",
      "bullets": [
        "Defined Adobe Analytics tagging, data-collection, and reporting requirements for 24 brand-awareness, lead-generation, and ecommerce web properties.",
        "Led stakeholder requirements sessions to identify KPI-driven measurement needs and authored Business Requirements Documents for each property.",
        "Audited applications and desktop/mobile sites to identify tagging gaps, partnering with design and build teams to validate clean tracking and reporting implementation."
      ]
    },
    {
      "header": "Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018",
      "bullets": [
        "Owned measurement, reporting, and tracking across paid channels and built integrated dashboards across Google Analytics, Marketo, and Salesforce.",
        "Managed landing-page optimization tests to improve conversion rate and lead quality."
      ]
    },
    {
      "header": "Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Remote / San Francisco, CA | Sep 2016 – Jun 2017",
      "bullets": [
        "Ran deep-dive web-performance tests across six high-volume ecommerce sites, isolating HTML, CSS, and JavaScript issues impairing the shopping-cart journey.",
        "Presented technical findings correlating page performance with conversion rate, page views, and revenue, building a data-backed case for engineering prioritization."
      ]
    }
  ],
  "education": [
    "B.S., Psychology — University of Wyoming, Laramie, WY",
    "M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY"
  ],
  "military_note": "U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge"
}