ROB BLAKE
AI & GTM Engineer | Marketing Automation | AI Marketing Systems
Phone: 303-800-7628  •  rkblake@gmail.com  •  LinkedIn.com/in/robkblake

SUMMARY
Hands-on AI & GTM Engineer who builds production AI marketing agents and automation workflows for SMB and mid-market clients. Built Claude Code, n8n, and Zapier integrations for streamlined lead intake, qualification, and multi-step orchestration with defined human-in-the-loop checkpoints. Replaced spreadsheet reporting with dashboards leadership actually uses — connecting paid media spend to closed-won revenue through attribution models. Speak the AI operationalization language — production, governance, accountability — that enterprise marketing leaders need translated from startup-builder vocabulary.

CORE COMPETENCIES
AI & GTM Automation:  Claude Code | Prompt Engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | CRM Integration
CRM & ABM:  Salesforce (expert) | Marketo (expert) | Demandbase (enterprise ABM) | ZoomInfo / Clay (familiar)
Marketing Performance:  A/B & Multivariate Testing | Google Analytics 360 / GA4 | Adobe Analytics | Tableau | Attribution Modeling
SEO & Technical Auditing:  Semrush | Ahrefs | Screaming Frog | BrightEdge
Paid Advertising:  Google Ads (expert) | Bing Ads (expert) | LinkedIn Ads
Project Management:  Adobe Workfront (enterprise) | Monday.com (familiar)

EXPERIENCE
Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Sep 2024 – Jun 2025
  Owned end-to-end measurement of PMI’s marketing performance across paid, owned, and earned channels in a global B2B environment — embedded analytics partner to marketing leadership.
  Built and maintained Adobe Analytics workspaces and Tableau dashboards tracking the direct impact of major campaigns, content initiatives, and product launches across the full funnel.
  Authored complex Adobe Analytics segments, calculated metrics, and fallout visualizations to surface conversion friction and optimization opportunities on key journeys.
  Drove implementation of BrightEdge (SEO) and Knak (email design), ensuring every new initiative was instrumented for measurement from day one.
  Owned marketing data governance in Snowflake, standardizing definitions and removing reporting bottlenecks across teams.

Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024
  Built and managed marketing automation systems integrating Marketo and Salesforce — including lead scoring logic, nurture sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.
  Architected Adobe Analytics implementation including variable taxonomy and multi-channel data layer design — enabling consistent buying-signal capture across paid, owned, and CRM touchpoints.
  Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel impressions through closed-won revenue.
  Operated in a Slack-based, remote-first environment — managed stakeholders, flagged blockers, and delivered on time without requiring ongoing oversight.

Marketing Automation Manager | Lumen Technologies (formerly CenturyLink) | Remote (Denver, CO) | Jul 2018 – Apr 2023
  Embedded analytics partner to demand generation and revenue marketing leadership, translating campaign performance into pipeline impact at enterprise scale.
  Built reporting that combined Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture program performance against full-funnel KPIs.
  Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed channel reports with a unified pipeline contribution view for the CMO.
  Defined tracking events, conversion goals, and segmentation logic for all nurture campaigns — ensuring consistent measurement across demand generation and brand teams.
  Supported the CenturyLink to Lumen rebrand (September 2020) on the AEM side as a cross-team contributor — partnered with the dev team on critical website changes including page architecture, content updates, and launch readiness for the rebrand microsites, while the Marketo team remained the day-to-day owner of campaign execution.

Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018
  Owned measurement, reporting, and tracking across all paid channels; built integrated dashboards across Google Analytics, Marketo, and Salesforce.
  Managed landing-page optimization tests (Google Optimize) to lift conversion rate and lead quality.

Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Sep 2016 – Jun 2017
  Ran deep-dive RUM web performance tests across six high-volume ecommerce sites (desktop and mobile) using SOASTA tooling, isolating HTML, CSS, and JavaScript issues impairing the shopping-cart journey.
  Presented test results correlating page performance directly with conversion rate, page views, and revenue — building a clear business case for engineering prioritization.

Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Nov 2015 – Sep 2016
  Defined Adobe Analytics tagging, data collection, and reporting requirements for 24 brand-awareness, lead-generation, and e-commerce web properties.
  Led business-requirements sessions with stakeholders to identify KPI-driven measurement needs and authored Business Requirements Documents for each property.
  Audited apps and desktop/mobile sites to identify tagging gaps; partnered with design and build teams to ensure clean implementation of all tracking and reporting requirements.

Web Analyst-Inbound Marketer | Level 3 Communications | Broomfield, CO | Jul 2011 – Jan 2015
  Led digital marketing and web analytics strategy across the B2B telecom vertical — owned web analytics implementation, analytics and testing vendor management, reporting, and insight delivery to senior leadership.
  Built the business case and secured budget to migrate the company from Webtrends to Adobe Analytics, DTM, and Target across all customer-facing web properties; managed the Adobe vendor relationship for the company.
  Optimized Webtrends and Adobe Analytics (formerly Omniture SiteCatalyst) tracking across campaign microsites, the corporate blog, the main website, and all other customer-facing web properties.
  Led universal and local SEO strategy, content creation, and execution that delivered a 559% increase in organic search traffic, a 508% increase in entry page views, and a 347% increase in calls to the company's 25 regional offices.
  Ran the technical Sitecore CMS/server audit that identified 64 HTML, CSS, JavaScript, and XML bugs and server issues; coordinated fixes that lowered average page load time from 15.5 seconds to 3.5 seconds.
  Created and optimized AdWords PPC campaigns, driving cost-per-click from $25+ to under $10 while running A/B and multivariate tests to improve conversion performance.

EDUCATION
B.S., Psychology — University of Wyoming, Laramie, WY
M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY
U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge