{"content": "1|{\r\n2|  \"title\": \"Senior Marketing Operations Manager | AI-Native Revenue Operations Leader\",\r\n3|  \"summary\": \"AI-native Marketing Operations leader with 10+ years building lead-to-revenue lifecycle systems that connect marketing acquisition to closed-won revenue. Expert in Salesforce, Marketo, and Tableau dashboard construction \\u2014 proven track record optimizing demand generation motions and marketing tech stack operations. Combines deep marketing operations expertise with cutting-edge AI automation to eliminate manual bottlenecks and scale operational infrastructure.\",\r\n4|  \"competencies\": [\r\n5|    {\r\n6|      \"label\": \"Marketing Operations & RevOps:\",\r\n7|      \"items\": \"Lead-to-Revenue Lifecycle | Demand Generation Operations | Marketing Tech Stack | Pipeline Analysis | MQL/SQL Optimization | Customer Segmentation\"\r\n8|    },\r\n9|    {\r\n10|      \"label\": \"CRM & Marketing Automation:\",\r\n11|      \"items\": \"Salesforce (Expert) | Marketo (Expert) | Pardot/Marketing Cloud (Fast-Ramp) | Demandbase ABM | Multi-Touch Attribution | Lead Scoring\"\r\n12|    },\r\n13|    {\r\n14|      \"label\": \"Analytics & Reporting:\",\r\n15|      \"items\": \"Tableau Dashboards | SQL Database Querying | Adobe Analytics | Google Analytics 360/GA4 | Snowflake Data Governance | Executive Visualizations\"\r\n16|    },\r\n17|    {\r\n18|      \"label\": \"AI & Automation:\",\r\n19|      \"items\": \"Claude Code | Prompt Engineering | n8n Workflows | MCP Connectors | Gen AI/LLM Automation | Workflow Orchestration\"\r\n20|    },\r\n21|    {\r\n22|      \"label\": \"Paid Media & Testing:\",\r\n23|      \"items\": \"Google Ads | LinkedIn Ads | Conversion Rate Optimization | A/B Testing | Landing Page Optimization | Multi-Channel Campaigns\"\r\n24|    }\r\n25|  ],\r\n26|  \"experience\": [\r\n27|    {\r\n28|      \"header\": \"Founder & AI GTM Automation Builder | Pipeline Layer LLC | Brighton, CO (Remote) | Mar 2026 \\u2013 Present\",\r\n29|      \"bullets\": [\r\n30|        \"Designed and built AI-powered GTM automation workflows using Claude Code, n8n, and MCP connectors \\u2014 automating lead qualification, pipeline scoring, and multi-step orchestration for SMB and mid-market clients.\",\r\n31|        \"Architected full-funnel GTM systems connecting CRM, marketing automation, and analytics platforms \\u2014 reducing manual data work by 70% through automated enrichment, scoring, and routing.\",\r\n32|        \"Built compensation-aligned reporting dashboards that connect program performance to revenue outcomes \\u2014 enabling sales leadership to evaluate territory capacity, pipeline health, and incentive effectiveness.\",\r\n33|        \"Partnered with clients on annual revenue planning, ICP segmentation, and headcount allocation \\u2014 applying enterprise GTM frameworks to high-growth environments.\"\r\n34|      ]\r\n35|    },\r\n36|    {\r\n37|      \"header\": \"Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 \\u2013 Sep 2024\",\r\n38|      \"bullets\": [\r\n39|        \"Built and managed marketing automation systems integrating Marketo and Salesforce \\u2014 including lead scoring logic, nurture sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.\",\r\n40|        \"Architected Adobe Analytics implementation including variable taxonomy and multi-channel data layer design \\u2014 enabling consistent buying-signal capture across paid, owned, and CRM touchpoints.\",\r\n41|        \"Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel impressions through closed-won revenue.\",\r\n42|        \"Operated in a Slack-based, remote-first environment \\u2014 managed stakeholders, flagged blockers, and shipped deliverables on time without requiring ongoing oversight.\"\r\n43|      ]\r\n44|    },\r\n45|    {\r\n46|      \"header\": \"Marketing Automation Manager | Lumen Technologies | Remote (Denver, CO) | Jul 2018 \\u2013 Apr 2023\",\r\n47|      \"bullets\": [\r\n48|        \"Embedded analytics partner to demand generation and revenue marketing leadership, translating campaign performance into pipeline impact at enterprise scale.\",\r\n49|        \"Built reporting that combined Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture program performance against full-funnel KPIs.\",\r\n50|        \"Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed channel reports with a unified pipeline contribution view for the CMO.\",\r\n51|        \"Defined tracking events, conversion goals, and segmentation logic for all nurture campaigns \\u2014 ensuring consistent measurement across demand generation and brand teams.\"\r\n52|      ]\r\n53|    },\r\n54|    {\r\n55|      \"header\": \"Marketing Performance & Analytics Manager | Project Management Institute (PMI) |  | Sep 2024 \\u2013 Jun 2025\",\r\n56|      \"bullets\": [\r\n57|        \"Owned measurement of PMI's marketing performance across paid, owned, and earned channels in a global B2B environment \\u2014 embedded analytics partner to marketing leadership.\",\r\n58|        \"Built and maintained Adobe Analytics workspaces and Tableau dashboards tracking the direct impact of major campaigns, content initiatives, and product launches across the full funnel.\",\r\n59|        \"Authored complex Adobe Analytics segments, calculated metrics, and fallout visualizations to surface conversion friction and optimization opportunities on key journeys.\",\r\n60|        \"Owned marketing data governance in Snowflake, standardizing definitions and removing reporting bottlenecks across teams.\"\r\n61|      ]\r\n62|    },\r\n63|    {\r\n64|      \"header\": \"Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 \\u2013 Jul 2018\",\r\n65|      \"bullets\": [\r\n66|        \"Leveraged Sberbank's pre-existing investor relationship to architect a global paid acquisition strategy targeting enterprise FinTech and banking buyers across North America, EMEA, and APAC \\u2014 running Google Ads, Bing Ads, banner ads, and video across international FinServ and banking publications and newsletters.\",\r\n67|        \"Built and optimized lead-magnet landing pages offering a free PDF on how banking and FinTech teams could profit from in-memory computing \\u2014 managing the full conversion funnel from paid click through Marketo lead capture and Salesforce pipeline entry for global enterprise accounts.\",\r\n68|        \"Implemented landing-page A/B tests (Google Optimize) to lift conversion rate and lead quality, feeding MQL volume directly into the sales team's international enterprise banking pursuits.\"\r\n69|      ]\r\n70|    },\r\n71|    {\r\n72|      \"header\": \"Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) |  | Sep 2016 \\u2013 Jun 2017\",\r\n73|      \"bullets\": [\r\n74|        \"Ran deep-dive RUM web performance tests across six high-volume ecommerce sites (desktop and mobile) using SOASTA tooling, isolating HTML, CSS, and JavaScript issues impairing the shopping-cart journey.\",\r\n75|        \"Presented test results correlating page performance directly with conversion rate, page views, and revenue \\u2014 building a clear business case for engineering prioritization.\"\r\n76|      ]\r\n77|    },\r\n78|    {\r\n79|      \"header\": \"Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) |  | Nov 2015 \\u2013 Sep 2016\",\r\n80|      \"bullets\": [\r\n81|        \"Defined Adobe Analytics tagging, data collection, and reporting requirements for 24 brand-awareness, lead-generation, and e-commerce web properties.\",\r\n82|        \"Led business-requirements sessions with stakeholders to identify KPI-driven measurement needs and authored Business Requirements Documents for each property.\",\r\n83|        \"Audited apps and desktop/mobile sites to identify tagging gaps; partnered with design and build teams to ensure clean implementation of all tracking and reporting requirements.\"\r\n84|      ]\r\n85|    }\r\n86|  ],\r\n87|  \"education\": [\r\n88|    \"B.S., Psychology \\u2014 University of Wyoming, Laramie, WY\",\r\n89|    \"M.S., Finance (1 year completed) \\u2014 University of Wyoming, Laramie, WY\"\r\n90|  ],\r\n91|  \"military_note\": \"Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge\"\r\n92|}", "total_lines": 91, "file_size": 7893, "truncated": false, "is_binary": false, "is_image": false}