{"content": "1|ROB BLAKE\r\n2|AI & GTM Engineer | Marketing Automation | AI Marketing Systems\r\n3|Phone: 303-800-7628  •  rkblake@gmail.com  •  LinkedIn.com/in/robkblake\r\n4|\r\n5|SUMMARY\r\n6|Hands-on AI & GTM Engineer who builds production AI marketing agents and automation workflows for SMB and mid-market clients. Built Claude Code, n8n, and Zapier integrations for streamlined lead intake, qualification, and multi-step orchestration with defined human-in-the-loop checkpoints. Replaced spreadsheet reporting with dashboards leadership actually uses — connecting paid media spend to closed-won revenue through attribution models. Speak the AI operationalization language — production, governance, accountability — that enterprise marketing leaders need translated from startup-builder vocabulary.\r\n7|\r\n8|CORE COMPETENCIES\r\n9|AI & GTM Automation:  Claude Code | Prompt Engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | CRM Integration\r\n10|CRM & ABM:  Salesforce (expert) | Marketo (expert) | Demandbase (enterprise ABM) | ZoomInfo / Clay (familiar)\r\n11|Marketing Performance:  A/B & Multivariate Testing | Google Analytics 360 / GA4 | Adobe Analytics | Tableau | Attribution Modeling\r\n12|SEO & Technical Auditing:  Semrush | Ahrefs | Screaming Frog | BrightEdge\r\n13|Paid Advertising:  Google Ads (expert) | Bing Ads (expert) | LinkedIn Ads\r\n14|Project Management:  Adobe Workfront (enterprise) | Monday.com (familiar)\r\n15|\r\n16|EXPERIENCE\r\n17|Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Sep 2024 – Jun 2025\r\n18|  Owned end-to-end measurement of PMI’s marketing performance across paid, owned, and earned channels in a global B2B environment — embedded analytics partner to marketing leadership.\r\n19|  Built and maintained Adobe Analytics workspaces and Tableau dashboards tracking the direct impact of major campaigns, content initiatives, and product launches across the full funnel.\r\n20|  Authored complex Adobe Analytics segments, calculated metrics, and fallout visualizations to surface conversion friction and optimization opportunities on key journeys.\r\n21|  Drove implementation of BrightEdge (SEO) and Knak (email design), ensuring every new initiative was instrumented for measurement from day one.\r\n22|  Owned marketing data governance in Snowflake, standardizing definitions and removing reporting bottlenecks across teams.\r\n23|\r\n24|Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024\r\n25|  Built and managed marketing automation systems integrating Marketo and Salesforce — including lead scoring logic, nurture sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.\r\n26|  Architected Adobe Analytics implementation including variable taxonomy and multi-channel data layer design — enabling consistent buying-signal capture across paid, owned, and CRM touchpoints.\r\n27|  Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel impressions through closed-won revenue.\r\n28|  Operated in a Slack-based, remote-first environment — managed stakeholders, flagged blockers, and delivered on time without requiring ongoing oversight.\r\n29|\r\n30|Marketing Automation Manager | Lumen Technologies | Remote (Denver, CO) | Jul 2018 – Apr 2023\r\n31|  Embedded analytics partner to demand generation and revenue marketing leadership, translating campaign performance into pipeline impact at enterprise scale.\r\n32|  Built reporting that combined Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture program performance against full-funnel KPIs.\r\n33|  Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed channel reports with a unified pipeline contribution view for the CMO.\r\n34|  Defined tracking events, conversion goals, and segmentation logic for all nurture campaigns — ensuring consistent measurement across demand generation and brand teams.\r\n35|\r\n36|Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018\r\n37|  Owned measurement, reporting, and tracking across all paid channels; built integrated dashboards across Google Analytics, Marketo, and Salesforce.\r\n38|  Managed landing-page optimization tests (Google Optimize) to lift conversion rate and lead quality.\r\n39|\r\n40|Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Sep 2016 – Jun 2017\r\n41|  Ran deep-dive RUM web performance tests across six high-volume ecommerce sites (desktop and mobile) using SOASTA tooling, isolating HTML, CSS, and JavaScript issues impairing the shopping-cart journey.\r\n42|  Presented test results correlating page performance directly with conversion rate, page views, and revenue — building a clear business case for engineering prioritization.\r\n43|\r\n44|Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Nov 2015 – Sep 2016\r\n45|  Defined Adobe Analytics tagging, data collection, and reporting requirements for 24 brand-awareness, lead-generation, and e-commerce web properties.\r\n46|  Led business-requirements sessions with stakeholders to identify KPI-driven measurement needs and authored Business Requirements Documents for each property.\r\n47|  Audited apps and desktop/mobile sites to identify tagging gaps; partnered with design and build teams to ensure clean implementation of all tracking and reporting requirements.\r\n48|\r\n49|EDUCATION\r\n50|B.S., Psychology — University of Wyoming, Laramie, WY\r\n51|M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY\r\n52|U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge", "total_lines": 51, "file_size": 5598, "truncated": false, "is_binary": false, "is_image": false}