ROB BLAKE
Phone: 303-800-7628  •  rkblake@gmail.com  •  LinkedIn.com/in/robkblake
July 25, 2026
Lumen Technologies
Attn: Talent Acquisition — Web Experience Team
Re: Digital Experience Strategist — Req 342726 (Job ID 1133914260023)
Dear Hiring Team,
I am applying for the Digital Experience Strategist role on the Web Experience team (req 342726). I spent five years at Lumen as a Marketing Automation Manager, owning the campaign measurement, tracking, and segmentation backbone that supported our global demand gen and brand programs. Coming back to Lumen in a strategist role that sits at the intersection of experience architecture, content, and marketing technology feels like a natural next step rather than a leap.
The strongest fit for this role is the throughline I have on the Adobe experience stack. At Level 3 Communications, I built the business case and managed the Adobe vendor relationship for the migration from Webtrends to Adobe Analytics, DTM, and Target across all customer-facing web properties, and ran the A/B and multivariate testing program on top of that. I extended the same measurement backbone at Trimble (variable taxonomy and multi-channel data layer) and at PMI (Adobe Analytics workspaces, segments, calculated metrics, and fallout visualizations) where I owned end-to-end measurement of marketing performance across paid, owned, and earned channels in a global B2B environment. On the AEM side, I worked hands-on during the CenturyLink to Lumen rebrand — the Marketo team was not the day-to-day owner, but we partnered with the dev team on critical website changes for the launch, so I know the authoring and component model well enough to ramp quickly to daily ownership. On 6sense, I have studied the category in my current AI education work — predictive analytics, intent data, and AI agents for account targeting — without having owned a production implementation. Optimizely I have used in past engagements, not extensively. I am honest about which depth each tool currently sits at.
Since leaving Lumen I have built that operational grammar into AI workflow practice. I build production AI marketing agents and automation workflows with Claude Code, n8n, Zapier, and MCP connectors, and the same pattern — define the rule, instrument the data, test the variant, measure the lift — is exactly what a continuous testing cadence on a B2B web experience needs. I am also reaching out to former Lumen colleagues for an introduction to the Web Experience team and the hiring manager. Thank you for the consideration. I am flexible on time zone for a quick conversation and would value the chance to walk through the resume and answer any questions.
Best regards,
Rob Blake