Lumen — Digital Experience Strategist
Requisition 342726, posting 1133914260023
Remote, USA
Salary by state: $84,629-$112,838 (lower band) | $88,860-$118,480 (CO/HI/MI/MN/NC/NH/NV/OR/RI) | $93,092-$124,122 (AK/CA/CT/DC/DE/IL/MA/MD/NJ/NY/TX/VA/WA)
Application deadline 2026-08-03

Core work
- Own B2B website experience architecture: structure, navigation, page hierarchy, cross-journey wayfinding.
- Build audience segmentation frameworks and dynamic content rules for personalization.
- Design personalized journeys by industry, company size, job function, and funnel stage.
- Own configuration and governance of AEM and personalization targeting platforms.
- Define experience and personalization KPIs: engagement, task completion, conversion lift, pipeline influence.
- Translate analytics, user research, and intent data into roadmap recommendations.
- Partner with UX, content, demand gen, and sales on digital buyer-journey strategy.
- Run continuous A/B and multivariate testing cadence.

Required
- 5+ years in digital experience strategy, UX strategy, or B2B web/demand generation.
- Ownership of information architecture or site experience strategy at scale.
- Hands-on with personalization or testing platforms (Adobe Target, Optimizely, or similar).
- B2B buyer journeys, multi-stakeholder purchase dynamics, enterprise marketing.
- Document and communicate complex logic (rules, flows, conditions) for technical and non-technical audiences.
- Use both qualitative and quantitative inputs to shape strategy.

Preferred
- AEM (content architecture, ContextHub, Targeted Content).
- 6sense or Demandbase intent data.
- Enterprise / networking / security-adjacent product marketing.
- UX design principles and design review participation.
- SEO strategy as it relates to site architecture and content hierarchy.
- Lean, high-ownership teams with broad scope.