{
  "Experience architecture": ["architecture", "structure", "navigation", "hierarchy", "journey", "wayfinding", "site", "framework", "funnel", "framework", "rules"],
  "Personalization and segmentation": ["personalization", "segmentation", "audience", "dynamic", "rule", "vertical", "intent", "6sense", "demandbase", "optimizely", "adobe target"],
  "AEM and Martech": ["aem", "contexthub", "targeted", "martech", "content", "adobe", "marketo", "salesforce", "cms"],
  "Experimentation": ["a/b", "multivariate", "testing", "experiment", "optimization", "iterate", "test", "results"],
  "Analytics and measurement": ["analytics", "adobe analytics", "tableau", "ga4", "measurement", "kpi", "dashboard", "snowflake", "sql", "engagement", "conversion"],
  "Cross-functional": ["ux", "content", "demand", "design", "leadership", "stakeholder", "engineering", "cross-functional", "strategy"],
  "AI and emerging": ["ai", "claude", "n8n", "zapier", "mcp", "prompt", "workflow", "agents"],
  "B2B": ["b2b", "enterprise", "saas", "buyer", "sales cycle", "stakeholder", "demand generation", "marketing"]
}