{
  "title": "Digital Experience Strategist | B2B Web Experience, AEM, & Marketing Analytics",
  "summary": "B2B marketing and analytics operator with 10+ years building, instrumenting, and continuously optimizing marketing systems, journeys, and reporting that serve complex enterprise sales cycles. Led Marketo-Salesforce campaign execution, Adobe Analytics implementation, and cross-channel journey measurement at Lumen, Trimble, and PMI. Designed segmentation logic, A/B test roadmaps, and tracking frameworks that translated user behavior into prioritization for UX, content, demand gen, and engineering. Currently builds production AI marketing agents and automation workflows with Claude Code, n8n, Zapier, and MCP connectors to accelerate marketing execution and personalization experimentation. Former Lumen employee with 5 years inside the global demand gen and brand teams; returning as a familiar operator who knows the company context.",
  "competencies": [
    {
      "label": "Web Experience & Information Architecture:",
      "items": "B2B site structure and navigation logic | Cross-journey wayfinding | Funnel-stage content frameworks | Audience segmentation frameworks | Personalization rules and content conditions | Documentation for technical and non-technical partners"
    },
    {
      "label": "Marketing Automation & MarTech:",
      "items": "Marketo (expert) | Salesforce (expert) | Demandbase ABM | AEM ecosystem context (content architecture, ContextHub, Targeted Content — fast ramp) | Adobe Target / personalization platforms (fast ramp) | HubSpot (familiar) | 6sense and intent data (familiar)"
    },
    {
      "label": "Experimentation & Optimization:",
      "items": "A/B and multivariate testing roadmaps | Landing page and email testing | Conversion-rate optimization | Continuous testing cadence | Iterative improvement of journey performance | Adobe Analytics fallout visualizations"
    },
    {
      "label": "Analytics & Journey Measurement:",
      "items": "Adobe Analytics (expert — implementation, segments, calculated metrics) | Google Analytics 360 / GA4 | Tableau dashboards | Snowflake data governance | SQL | Engagement and conversion metrics | Influenced pipeline"
    },
    {
      "label": "AI & Workflow Acceleration:",
      "items": "Claude Code | Prompt engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | Human-in-the-loop workflows | AI marketing agents | AI workflow transformation patterns"
    },
    {
      "label": "Cross-Functional Strategy & Delivery:",
      "items": "UX, content, demand gen, sales, and engineering partnership | Business Requirements Documents | Adobe Workfront | Enterprise marketing measurement and optimization | Strategic thought partner posture"
    }
  ],
  "experience": [
    {
      "header": "Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024",
      "bullets": [
        "Architected Adobe Analytics implementation including variable taxonomy and multi-channel data-layer design — enabling consistent buying-signal capture across paid, owned, and CRM touchpoints across the full buyer journey.",
        "Built and managed Marketo-Salesforce lifecycle systems including lead scoring, nurture sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.",
        "Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel impressions through closed-won revenue, surfacing journey friction for marketing leadership.",
        "Ran continuous experimentation across landing pages, nurture, and email content, with structured A/B and multivariate testing tied to engagement and conversion signals."
      ]
    },
    {
      "header": "Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Remote | Sep 2024 – Jun 2025",
      "bullets": [
        "Owned end-to-end measurement of marketing performance across paid, owned, and earned channels in a global B2B environment, serving as the embedded analytics partner to marketing leadership and reporting directly on journey conversion.",
        "Built Adobe Analytics workspaces and Tableau dashboards measuring the impact of major campaigns, content initiatives, and product launches across the full funnel, with explicit attention to audience segments and funnel stages.",
        "Authored complex Adobe Analytics segments, calculated metrics, and fallout visualizations to surface conversion friction and translate behavioral data into actionable optimization priorities for UX, content, and demand gen.",
        "Owned marketing data governance in Snowflake, standardizing metric definitions and removing reporting bottlenecks that slowed optimization cycles across teams."
      ]
    },
    {
      "header": "Marketing Automation Manager | Lumen Technologies | Remote (Denver, CO) | Jul 2018 – Apr 2023",
      "bullets": [
        "Embedded analytics partner to demand generation and revenue marketing leadership, translating campaign performance and customer engagement into pipeline impact for an enterprise B2B environment spanning demand gen and brand teams.",
        "Built reporting that combined Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture-program engagement across the full customer journey and against full-funnel KPIs.",
        "Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed channel reports with a unified pipeline-contribution view for the CMO.",
        "Defined tracking events, conversion goals, and segmentation logic for nurture campaigns, ensuring consistent measurement across buyer segments and journey stages.",
        "Owned the lifecycle measurement backbone that informed Lumen's global demand-gen campaigns, partnering with UX, content, and engineering on structural improvements to the digital buyer experience."
      ]
    },
    {
      "header": "Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018",
      "bullets": [
        "Owned measurement, reporting, and tracking across all paid channels and built integrated dashboards across Google Analytics, Marketo, and Salesforce, surfacing journey and conversion signals for the global enterprise software and infrastructure audience.",
        "Managed landing-page optimization tests using Google Optimize to lift conversion rate and lead quality, feeding MQL volume into the sales team's enterprise pipeline."
      ]
    },
    {
      "header": "Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Remote / Hartford, CT | Nov 2015 – Sep 2016",
      "bullets": [
        "Defined Adobe Analytics tagging, data-collection, and reporting requirements for 24 brand-awareness, lead-generation, and ecommerce web properties, including structural taxonomy decisions that downstream content and reporting teams consumed.",
        "Led stakeholder requirements sessions to identify KPI-driven measurement needs and authored Business Requirements Documents that translated business goals into documented tracking and reporting requirements.",
        "Audited applications and desktop/mobile sites to identify tagging gaps, partnering with design and build teams to validate clean implementation of all tracking and reporting."
      ]
    },
    {
      "header": "Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Remote / San Francisco, CA | Sep 2016 – Jun 2017",
      "bullets": [
        "Ran deep-dive web performance tests across six high-volume ecommerce sites on desktop and mobile, isolating technical friction in the shopping-cart journey.",
        "Presented technical findings as a clear narrative correlating page performance with conversion rate, page views, and revenue for engineering prioritization."
      ]
    }
  ],
  "education": [
    "B.S., Psychology — University of Wyoming, Laramie, WY",
    "M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY"
  ],
  "military_note": "U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge"
}