{
  "Campaign strategy": ["campaign", "integrated", "strategy", "audience", "messaging", "channel", "roadmap", "multi-channel", "revenue", "b2b", "saas"],
  "Automation and CRM": ["hubspot", "salesforce", "marketo", "automation", "nurture", "scoring", "segmentation", "crm", "attribution", "integrity"],
  "AI and intent": ["ai", "agents", "claude", "n8n", "zapier", "mcp", "intent", "behavioral", "signals", "personalization", "orchestration"],
  "Experimentation": ["a/b", "multivariate", "testing", "experiment", "optimization", "conversion", "landing", "creative", "offers"],
  "Analytics": ["analytics", "tableau", "dashboard", "measurement", "performance", "insights", "kpi", "funnel", "pipeline", "recommendations"],
  "Ecommerce": ["ecommerce", "shopping-cart", "shopify", "netsuite", "integration", "journey", "buyer", "revenue"],
  "Delivery": ["stakeholder", "leadership", "cross-functional", "remote", "campaigns", "sales", "revops", "product", "content", "fast-moving"]
}