{
  "title": "Campaign Manager | Integrated B2B SaaS Campaigns, AI & Revenue Analytics",
  "summary": "Integrated campaign and marketing operations leader with 10+ years connecting B2B campaign strategy, automation, analytics, and CRM data to measurable pipeline and revenue outcomes. Built and managed Marketo-Salesforce programs spanning lead scoring, nurture design, audience segmentation, buying-signal capture, and full-funnel reporting for a $140K/month B2B SaaS campaign. Combines rigorous experimentation and attribution expertise with practical AI workflow development using Claude Code, n8n, Zapier, and MCP connectors. Brings direct ecommerce journey experience from performance analysis across six high-volume Williams-Sonoma web properties, translating behavioral data into actionable optimization priorities.",
  "competencies": [
    {
      "label": "Integrated Campaign Strategy:",
      "items": "B2B SaaS campaigns | Campaign architecture and measurement | Email and nurture programs | Paid digital | Audience segmentation | Cross-channel orchestration | Campaign optimization"
    },
    {
      "label": "Marketing Automation & CRM:",
      "items": "Marketo (expert) | Salesforce (expert) | HubSpot (familiar) | Lead scoring | Behavioral and buying signals | Nurture sequences | CRM integration | Attribution and data integrity"
    },
    {
      "label": "AI-Powered Marketing:",
      "items": "Claude Code | Prompt engineering (Claude, GPT-4) | n8n | Zapier | MCP connectors | AI marketing agents | Workflow orchestration | Human-in-the-loop quality control"
    },
    {
      "label": "Experimentation & Analytics:",
      "items": "A/B and multivariate testing | Google Analytics 360 / GA4 | Adobe Analytics | Tableau | Attribution modeling | Full-funnel KPIs | Conversion and journey analysis"
    },
    {
      "label": "Ecommerce & Cross-Functional Delivery:",
      "items": "Ecommerce journey performance | Shopping-cart optimization | Campaign and product-launch measurement | Sales, Marketing, RevOps, and technical stakeholder partnership | Adobe Workfront"
    }
  ],
  "experience": [
    {
      "header": "Digital Marketing Manager | Trimble, Inc. | Remote (Westminster, CO) | Apr 2023 – Sep 2024",
      "bullets": [
        "Built and managed marketing automation systems integrating Marketo and Salesforce, including lead scoring logic, nurture sequence design, and audience segmentation for a $140K/month B2B SaaS campaign.",
        "Architected Adobe Analytics implementation, including variable taxonomy and multi-channel data-layer design, enabling consistent buying-signal capture across paid, owned, and CRM touchpoints.",
        "Designed integrated dashboards combining web analytics, marketing automation, and CRM data to report full-funnel KPIs from top-of-funnel impressions through closed-won revenue.",
        "Managed stakeholders, surfaced blockers early, and delivered campaign and analytics work in a distributed, fast-moving environment."
      ]
    },
    {
      "header": "Marketing Performance & Analytics Manager | Project Management Institute (PMI) | Remote | Sep 2024 – Jun 2025",
      "bullets": [
        "Owned end-to-end measurement of marketing performance across paid, owned, and earned channels in a global B2B environment, serving as the embedded analytics partner to marketing leadership.",
        "Built Adobe Analytics workspaces and Tableau dashboards measuring the impact of major campaigns, content initiatives, and product launches across the full funnel.",
        "Authored complex segments, calculated metrics, and fallout visualizations to surface conversion friction and translate performance data into actionable optimization opportunities.",
        "Drove implementation of Knak for email design and ensured new initiatives were instrumented for measurement from launch."
      ]
    },
    {
      "header": "Marketing Automation Manager | Lumen Technologies | Remote (Denver, CO) | Jul 2018 – Apr 2023",
      "bullets": [
        "Partnered with demand generation and revenue marketing leadership to translate campaign performance into pipeline impact at enterprise scale.",
        "Built reporting combining Google Analytics, Marketo Analytics, and Salesforce data to measure email and nurture program performance against full-funnel KPIs.",
        "Designed Tableau reporting models that surfaced cross-channel attribution, replacing siloed channel reports with a unified pipeline contribution view for the CMO.",
        "Defined tracking events, conversion goals, and segmentation logic for nurture campaigns, ensuring consistent measurement across demand generation and brand teams."
      ]
    },
    {
      "header": "Digital Marketing Consultant | Actionable Results Consultancy (Client: Williams-Sonoma, Inc.) | Remote / San Francisco, CA | Sep 2016 – Jun 2017",
      "bullets": [
        "Ran deep-dive real-user monitoring tests across six high-volume ecommerce sites on desktop and mobile, isolating HTML, CSS, and JavaScript issues impairing the shopping-cart journey.",
        "Presented results correlating page performance directly with conversion rate, page views, and revenue, building a data-backed case for engineering prioritization."
      ]
    },
    {
      "header": "Digital Marketing Manager | GridGain Systems | Foster City, CA | Aug 2017 – Jul 2018",
      "bullets": [
        "Owned measurement, reporting, and tracking across paid channels and built integrated dashboards across Google Analytics, Marketo, and Salesforce.",
        "Managed landing-page optimization tests to improve conversion rate and lead quality."
      ]
    },
    {
      "header": "Digital Business Consultant | Tata Consultancy Services (Client: The Hartford) | Remote / Hartford, CT | Nov 2015 – Sep 2016",
      "bullets": [
        "Defined Adobe Analytics tagging, data-collection, and reporting requirements for 24 brand-awareness, lead-generation, and ecommerce web properties.",
        "Led stakeholder requirements sessions to identify KPI-driven measurement needs and authored Business Requirements Documents for each property.",
        "Audited applications and desktop/mobile sites to identify tagging gaps, partnering with design and build teams to validate clean tracking and reporting implementation."
      ]
    }
  ],
  "education": [
    "B.S., Psychology — University of Wyoming, Laramie, WY",
    "M.S., Finance (1 year completed) — University of Wyoming, Laramie, WY"
  ],
  "military_note": "U.S. Army — Special Forces Medical Sergeant (MOS 18D), E-5, Honorable Discharge"
}