# Worked Example: [ADDRESS] CO Water Mitigation / Flood Restoration Market (2026-08-09)

## Summary
17 distinct businesses serving the area. 7 headquartered within ~10-mile radius. 14 of 17 (82%) claim 24/7 emergency service.

## Queries Used
- `water damage restoration [ADDRESS] CO`
- `flood damage restoration [ADDRESS] CO`
- `water mitigation services near [ADDRESS] CO`
- `flood cleanup [ADDRESS] CO`
- `"water damage" "24/7" [ADDRESS] CO`
- `water restoration companies [ADDRESS] CO 80601`
- `BBB water damage restoration [ADDRESS] CO`
- `flood restoration services [ADDRESS] CO 80601 [PERSON_NAME]`
- `"water damage restoration" "[ADDRESS]" OR "[PERSON_NAME]" OR "[ADDRESS]" CO`
- `"PuroClean" OR "ServiceMaster" OR "Paul Davis" OR "Rainbow International" [ADDRESS] CO`

## Cross-Reference Sources
- Yelp (damage restoration near [ADDRESS], CO 80601 — extracted full page, read ~2000 lines)
- BBB (searched for water damage restoration near [ADDRESS], CO)
- Individual business websites (13 extracts)
- Google search result snippets

## Key Findings
- National franchises (SERVPRO, Rainbow Restoration, PuroClean) = 3 of 17 (18%)
- Local independents = 14 of 17 (82%)
- TAM at $497/mo: $8,449/mo (all 17) or $3,479/mo (in-radius only)

## Key Techniques Used
1. **Multi-phrasing sweep** — 10 different search queries; each surfaced different results. A single query missed ~30-40%.
2. **Yelp page extraction** — the Yelp search page for damage restoration in [ADDRESS] was 54K chars; needed to read the full cached file with offset pagination to see all businesses.
3. **Cross-domain deduplication** — same business found under different names (e.g., "All Pro Restoration" = "rincoinc.com"; "Colorado Cleanup Services" = "restoration-denver.com").
4. **Geo-distance estimation** — used city-center comparisons to classify businesses as IN radius vs. SERVING only.
5. **24/7 claim verification** — checked multiple signals: website hero text, Yelp hours, BBB profile, footer statements.
6. **Franchise vs. independent classification** — verified brand affiliation from website About pages and franchise disclosures.

## Full Output Table
See the complete analysis at `/root/.hermes/water_mitigation_brighton_co_analysis.md` on the agent's filesystem.