# Session References — GHL Lead Magnet Funnel

## Gannon's Garage Doors (first client)

- Business: Gannon's Garage Doors — Lakewood/Denver/Brighton
- Services: residential garage door repair, springs, cables, rollers, tune-ups, openers, full door installations
- Phone: 720-701-7011
- Source: Facebook post in Brightonians group, 4 days old, no website
- Free site built: `/root/.hermes/work/gannons-garage-doors/index.html`
- Completed: 2026-08-13

## Pricing decisions (locked)

- Free site build: $0
- Deployment onto their hosting: $200 flat
- Domain registration: cost pass-through, no markup
- Monthly hosting: $67/mo
- AI chatbot add-on: $67/mo
- Bundle hosting + chatbot: $134/mo

**Key pricing rule:** $200 deployment fee ONLY applies when they download free files and want you to deploy on their existing hosting. If they choose the $67/mo hosted plan, deployment is included.

## Competitive context — Hyperagent

- hyperagent.com is a no-code AI agent builder platform
- Corey Ganim video: uses Prospector agent to find local service businesses with no website, SiteSmith agent to build free one-page sites as tripwire, CRM agent to track leads
- **Our response:** We replicate the same workflow with Claude + GHL instead of buying Hyperagent. Our moat is live integrations, VPS infrastructure, GHL auth work, fallback chains, production deployments — things a no-code tool can't compete with.
- **Key insight:** Local business owners are NOT watching Hyperagent videos. Our audience is unaware of the tool, so we have runway.

## Outreach channels

- **Track 1 (Local):** Facebook local business groups, cold DMs to owners. Faster close cycle.
- **Track 2 (RevOps):** LinkedIn. Higher value, longer sales cycle.

## Lead sourcing

- Facebook scraping = brittle, TOS violation, blocked by anti-bot systems
- **Preferred method:** Google Maps search "[town] [service]" — filter for listings with no website. Public data, no TOS issues, gives phone numbers.

## Files produced this session

- `/root/.hermes/work/outreach-templates-ai-services-v2.md` — Facebook posts, LinkedIn messages, DM templates
- `/root/.hermes/work/claim-your-free-site-flow.md` — Full funnel flow, GHL structure, workflows, pricing, scripts
- `/root/.hermes/work/free-site-template/index.html` — Gannon's customized site
- `/root/.hermes/work/gannons-garage-doors/index.html` — Generic template with embedded demo chatbot
- Skill: `ghl-lead-magnet-funnel` — class-level skill with template and reference docs