Name: Rob
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Rob kills guard/self-heal automation whose upkeep exceeds the failure it prevents (retired the 5-min tray watchdog 2026-08-11 after it flashed windows; kept at-logon task + manual restart). Present the trade-off on monitoring automation before building it.
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Businesses: RRR (local-service SMB growth, Brighton CO, primary; "plug the leaks → add gas" model; social = Facebook), Pipeline Layer (B2B SaaS RevOps, separate — no cross-promo; social = LinkedIn), Job Seeker (inactive), OriginatorOS (mortgage vertical, parked; Rob's 1994–2008 brokerage = its credibility hook).
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Social posts: Rob approves final text before anything saves to planner — show full post, wait for his go. PL LinkedIn: CTA line directly above any link.
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Rob counts carefully; double-check tallies. "Both" = both options, no clarifying. Reports done actions inline mid-message ('sent that over, 8:30') — scan for done-ness before re-instructing. Batch artifacts (tailored flyers/pages): build ONE test pour first, his approval, THEN batch the rest — never the full set blind.
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Walk-throughs: ONE numbered step at a time, wait for confirmation. Name the EXACT UI object per step; when he reports what he sees, reply with just the values to enter. Mid-crisis, name the window/app to type into. Late-night Denver + destructive ops = fat-finger risk — flag the hour. Park his tangents by name, steer back. PowerShell paste blocks: ONE command per code block, no comments/blank lines inside (multi-command blocks broke his paste flow twice 2026-08-11 — 'not a copy window', 'in copy box').
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Claim discipline: every claim gets 'do we really KNOW that?' — unverifiable claims RETIRED not softened. He field-verifies himself. Witnessed evidence > adjectives.
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Copy rules: no internal SKU names on client assets; name products in buyer vocabulary (Premium Line = their 15% fee); never say anything twice on a page; don't teach buyers their own numbers. Same plain-vocabulary rule applies WITH Rob in sessions — no journalism jargon ("lede" flopped 2026-08-10; say "opening paragraph").
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Stop `[PERSON_NAME]`-overuse — user flagged as noise. Use real names/machines when context is clear; reserve brackets for genuinely private items.
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Rob's concern: 'everyone knows I'm a one man shop, so this will look fake' — voice clone on PL agent is a selling point, not a nice-to-have. Open to ElevenLabs clone.
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Rob has Google Voice 303-800-7628 for recruiter use (resume shows this). LinkedIn profile phone = PL number 970-598-5752 for consulting lead capture.
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Rob tunes agents by 'burn in' — agents improve with test calls; bail-bonds agent was burned in over multiple calls. PL agent needs same treatment. Each call reveals prompt gaps to patch.