# Cron Job: linkedin-content-batch

**Job ID:** 8b2ae3275ce1
**Run Time:** 2026-08-09 06:14:13
**Schedule:** 0 6 * * 0

## Prompt

[IMPORTANT: The user has invoked the "social-media-content-pipeline" skill, indicating they want you to follow its instructions. The full skill content is loaded below.]

---
name: social-media-content-pipeline
description: Generate, schedule, and verify weekly LinkedIn/Facebook content batches for Rob's brands (Pipeline Layer, RRR). Covers research → write → image → schedule → verify. Trigger when Rob asks for "LinkedIn posts," "FB posts," "content batch," or "social media scheduling."
---

# Social Media Content Pipeline

Weekly content generation and scheduling for Rob's brands via GHL Social Planner API.

## Brand Assignments (locked 2026-08-03)

| Brand | Platform | Sub-account | Location ID | Voice |
|-------|----------|-------------|-------------|-------|
| **Pipeline Layer** | LinkedIn | Pipeline Layer | `k6PTFz0gXAdNJLDT1aji` | B2B SaaS RevOps, thought leadership, contrarian hooks |
| **RRR** | Facebook | Real Results Ready LLC | `4yTvHUHrmVuP8CgCt1Q9` | Local service SMBs, opportunity-shaped, data-driven |

**Do not cross brands.** Pipeline Layer content ≠ RRR content. Rob flags cross-contamination fast.

## Hard Rules (learned 2026-08-04 — every one of these has bitten us)

1. **Always attach an image.** No exceptions — text-only posts don't go out. If Rob supplies an image, stage it to `/root/.hermes/images/linkedin/` and serve via nginx; otherwise generate one per Step 3.
2. **Enforce the 3,000-char LinkedIn limit BEFORE saving.** GHL **silently truncates** `summary` at exactly 3,000 chars and still returns `success:true` — a post can go out cut off mid-sentence with no error anywhere. Check `len(summary) <= 3000` client-side; if over, trim and show Rob the edited full text for approval before saving.
3. **Always verify the tail after saving.** After every create/update, re-fetch the post and confirm the saved `summary` length matches what was sent AND that the expected ending (hashtags/closer) is present. Never trust a 200 alone.
4. **Always append hashtags** (3–6, mix broad + niche per Step 2) — even if Rob's pasted text has none. Confirm the set with him if adding to his own draft.
5. **PUT updates require the full payload.** `accountIds`, `summary`, `type`, `status`, `scheduleDate`, `userId`, and `media` are all required on update — fetch the existing post first and reuse its values for anything not changing, or the PUT 422s.

## Pre-Flight Checklist

Before generating any content:

1. **Verify GHL token:** `curl -s http://127.0.0.1:9120/ghl/health` — confirm agency token active
2. **Verify social accounts connected:**
   - Pipeline Layer: LinkedIn (Rob Blake profile)
   - RRR: Facebook (Real Results Ready LLC page)
3. **Verify image backend:** OpenAI gpt-image-2 (primary), FAL flux-2-pro (fallback)
4. **Verify nginx image serving:** `curl -s -o /dev/null -w "%{http_code}" https://robblake.cloud/ghl/images/linkedin/test.png` (404 expected, but path must resolve)

## The 5-Step Workflow

### Step 1: Research (optional but recommended)

```bash
# Check LinkedIn engagement trends for the week
web_search: "LinkedIn algorithm changes $(date +%B %Y) engagement"
web_search: "B2B SaaS content marketing trends $(date +%B %Y)"
```

Look for: algorithm updates, format preferences (text vs image vs video), trending topics in RevOps/AI.

### Step 2: Write Posts

**Pipeline Layer LinkedIn structure:**
- **Pillar rotation:** Builder log → MarTech/RevOps → Applied AI → Career/perspective → Industry commentary
- **Hook types:** Pattern-break, Mechanism-reveal, Stat-anchored, Experience-led, Counter-intuitive
- **Length:** 800-1,500 characters (long-form gets 18% more engagement)
- **Format:** Short paragraphs, line breaks, no walls of text
- **Hashtags:** 3-6, mix of broad (#LinkedIn #AI) and niche (#MarketingOps #RevOps)
- **Voice rules:** No fabricated case studies, no engagement bait, "background check" test (would this survive scrutiny?)

**RRR Facebook structure:**
- **Angle rotation:** Discovery → Systems → Trust/Proof → Surprise → Reliability
- **Local focus:** Brighton CO, HVAC/plumbing/electrical/roofing
- **CTA:** $497 Missed Call Diagnostic, credited to first month
- **Tone:** Opportunity-shaped ("here's the revenue you're missing"), not fear-shaped

### Step 3: Generate Images

**Backend priority:**
1. **OpenAI gpt-image-2** (primary) — best text rendering, use for quote cards
2. **FAL flux-2-pro** (fallback) — if OpenAI fails or rate-limited

**Pipeline Layer image specs:**
- Background: Dark charcoal `#2D3748`
- Text: Warm amber `#E8893A` (main), white (brand name)
- Font: Bold sans-serif, 600-700 weight
- Layout: Centered text, generous padding, typography-only
- Size: Landscape 1536x1024 (LinkedIn optimal)
- Brand: "Pipeline Layer" in white below main text

**RRR image specs:**
- Photorealistic, local service professionals (HVAC, plumbing, electrical, roofing)
- Warm lighting, positive mood — not stressful/chaotic
- No text overlay (text goes in post body)

**Always vision_analyze before using:**
- Verify text is correct (no "Pirolene" issues)
- Check for typos, garbled letters
- Confirm brand name renders correctly

### Step 4: Schedule via GHL API

**Endpoint:** `POST /social-media-posting/{locationId}/posts`

**Required fields:**
```json
{
  "accountIds": ["{account_id}"],
  "summary": "{post_text}",
  "type": "post",
  "status": "scheduled",
  "scheduleDate": "2026-08-03T09:00:00-06:00",
  "userId": "{user_id}",
  "media": [{"url": "{image_url}", "type": "image/png"}]
}
```

**Gotchas:**
- `scheduleDate` not `scheduledAt`
- `media.type` must be MIME type (`image/png`, not `image`)
- `userId` required — use account's `oauthId` or `createdBy`
- `platform` field not needed in payload (inferred from account)
- Images must be publicly accessible URLs (serve via nginx: `https://robblake.cloud/ghl/images/linkedin/{filename}.png`)

**Schedule pattern:**
- Pipeline Layer LinkedIn: Monday-Friday, 9:00 AM MDT
- RRR Facebook: Tuesday-Thursday, 7-9 AM or 12-1 PM (contractor lunch break)

### Step 5: Verify

```bash
# List scheduled posts
curl -s -X POST "https://services.leadconnectorhq.com/social-media-posting/{locationId}/posts/list" \
  -H "Authorization: Bearer $TOKEN" \
  -H "Version: 2021-07-28" \
  -H "Content-Type: application/json" \
  -d '{"limit": "10"}'
```

Check:
- `status: scheduled`
- `media: true` (non-negotiable — if missing, the post isn't ready)
- `scheduleDate` correct
- `summary` matches final text — **compare exact length and last 60 chars**, not just "looks right." GHL truncates at 3,000 without error; the tail check is the only way to catch it.
- Hashtags present at end of summary

## File Locations

| Asset | Path |
|-------|------|
| Generated images | `/root/.hermes/cache/images/` |
| Web-served images | `/root/.hermes/images/linkedin/` |
| GHL OAuth tokens | `/root/.hermes/secrets/ghl-oauth.json` |
| Abacus AI key (deprecated) | `/root/.hermes/secrets/abacus.env` |
| OpenAI key | `image_gen.openai.api_key` in config.yaml |

## Image Serving

Images must be publicly accessible for GHL to fetch them. The GHL OAuth handler serves them at:

```
https://robblake.cloud/ghl/images/linkedin/{filename}.png
```

**Setup (one-time):**
1. Copy generated image to `/root/.hermes/images/linkedin/{date}.png`
2. GHL OAuth handler serves it via the `/ghl/images/linkedin/` endpoint
3. Use that URL in the post `media` array

## Weekly Cron Template

```
# Generate Monday-Friday LinkedIn batch for Pipeline Layer
1. Research: check for LinkedIn algorithm/news this week
2. Write: 5 posts using pillar rotation
3. Generate: 5 quote card images via OpenAI gpt-image-2
4. Verify: vision_analyze each image for text accuracy
5. Copy: images to /root/.hermes/images/linkedin/
6. Schedule: 5 posts via GHL API, 9 AM MDT each day
7. Verify: list posts, confirm media attached
8. Report: summary to Rob for review before they go live
```

## Error Recovery

| Error | Cause | Fix |
|-------|-------|-----|
| 401 "Invalid token" | Token expired or wrong | Check `/ghl/health`, reinstall if needed |
| 401 "authClass not allowed" | Agency token can't write | Use location-level token (or verify agency has write scope) |
| 422 "media.0.Invalid media format" | Wrong media.type | Use `image/png` not `image` |
| 422 "property platform should not exist" | Extra field in payload | Remove `platform` from payload |
| 422 "userId must be a string" | Missing userId | Add `userId` field |
| 422 on PUT listing many missing fields | PUT requires full payload | Fetch post first, resend all fields with edits merged in |
| Post text cut off mid-sentence | GHL silently truncates `summary` at 3,000 chars, still returns success | Trim client-side to ≤3,000, re-save, verify tail on re-fetch |
| Image 404 | Not served by nginx | Check file exists, check handler route |

## Brand Voice Reference

**Pipeline Layer (Rob's voice):**
- "For years I built X... leadership would nod and go back to instinct"
- "The fix wasn't a better chart. It was a different sentence structure."
- "Nobody's account should have been a bet on a loophole staying open."
- Short sentences. Contrarian but earned. No hype.

**RRR:**
- "Most contractors we talk to know they're missing calls..."
- "The reality: 61% of their booked jobs came from the mailer they almost cancelled."
- "You can't fix what you can't see."
- Data-driven, local, opportunity-shaped.

## Related Skills

- `brand-asset-generation` — image iterate loop, vision_analyze checks
- `gohighlevel-ops` — GHL API auth, endpoints, error dictionary
- `ghl-api-integration` — PIT setup, scope debugging

The user has provided the following instruction alongside the skill invocation: [IMPORTANT: You are running as a scheduled cron job. DELIVERY: Your final response will be automatically delivered to the user — do NOT use send_message or try to deliver the output yourself. Just produce your report/output as your final response and the system handles the rest. SILENT: If there is genuinely nothing new to report, respond with exactly "[SILENT]" (nothing else) to suppress delivery. Never combine [SILENT] with content — either report your findings normally, or say [SILENT] and nothing more.]

Generate and schedule the weekly LinkedIn content batch for Pipeline Layer.

**Pre-flight:**
1. Check GHL token health: `curl -s http://127.0.0.1:9120/ghl/health` — confirm agency token active
2. Verify LinkedIn account connected to Pipeline Layer sub-account (`k6PTFz0gXAdNJLDT1aji`)

**Research (optional):**
- Quick web search for LinkedIn algorithm/news this week
- Note any trending topics in B2B SaaS/RevOps/AI that could inform hooks

**Content generation — 5 posts, Monday-Friday:**
- Use the pillar rotation: Builder log → MarTech/RevOps → Applied AI → Career/perspective → Industry commentary
- Hook types: Pattern-break, Mechanism-reveal, Stat-anchored, Experience-led, Counter-intuitive
- Length: 800-1,500 characters each
- Voice: Rob's style — short sentences, contrarian but earned, no hype, no fabricated case studies, "background check" test
- Each post needs: text + quote card image

**Image generation:**
- Backend: OpenAI gpt-image-2 (primary)
- Style: Dark charcoal bg (#2D3748), warm amber text (#E8893A), "Pipeline Layer" in white below
- Format: Landscape, typography-only, centered, generous padding
- Verify: vision_analyze each image for text accuracy before proceeding

**Scheduling:**
- Location: Pipeline Layer sub-account (`k6PTFz0gXAdNJLDT1aji`)
- Platform: LinkedIn (Rob Blake profile)
- Time: 9:00 AM MDT each day
- Copy images to `/root/.hermes/images/linkedin/linkedin_{date}.png` first
- Use GHL Social Planner API to schedule

**Verification:**
- List all scheduled posts for the week
- Confirm: status=scheduled, media attached, correct dates
- Report summary to Rob with post texts for final review

**Deliverable:** Summary of 5 posts with text previews, scheduled dates, and verification status. Flag any errors or concerns for Rob's review before posts go live.

## Response

# LinkedIn Weekly Batch Scheduled — Pipeline Layer, Week of Aug 10–14, 2026

**All 5 posts scheduled and verified.** Every post: `status=scheduled`, image attached, saved text length matches sent text exactly (no silent 3,000-char truncation), hashtag tails intact, 9:00 AM MDT daily.

## Pre-flight
- ✅ GHL agency token active (~20h remaining at run time), `socialplanner/post.write` scope confirmed
- ✅ LinkedIn (Rob Blake profile) connected to Pipeline Layer location
- ✅ nginx image serving: all 5 image URLs return 200
- ⚠️ Note: `image_generate`/`vision_analyze` plugin tools weren't loaded in this cron session — generated via direct OpenAI gpt-image-2 API call and verified text with tesseract OCR instead. All 5 cards OCR-clean: correct quote verbatim + "Pipeline Layer" branding on navy `#0C111D` with amber `#E8893A`.

## Content decision you should know about
I used the pre-drafted batch from your vault (`2026-08-10_linkedin-batch.md`) — it followed the brief's source-disclosure method and was written for this exact week. **One substitution:** the original Thursday draft (AI Agent Trainer/Manager roles) carried its own flag that it was too close to the 08-03 career post. I agreed, held it (retained in the vault file for later use), and replaced it with a fresh career/perspective post on enterprise decision-making drawn from your Lumen/PMI/Trimble background.

## Scheduled posts

| Day | Pillar / Hook | Post ID | Len | Verified |
|-----|--------------|---------|-----|----------|
| Mon 8/10 | Builder log / Pattern-break — *n8n vs. just writing a script* | `6a781a8d…617e` | 1,267 | ✅ |
| Tue 8/11 | MarTech/RevOps / Stat-anchored — *AI amplifies whatever data model you have* (PwC 4,400-CEO survey hook) | `6a781a90…4b13` | 1,197 | ✅ |
| Wed 8/12 | Applied AI / Mechanism-reveal — *why managers save 2x more time with AI than ICs* | `6a781a91…d006` | 1,276 | ✅ |
| Thu 8/13 | Career/perspective / Experience-led — *good ideas die in the gap between wanting and approving* | `6a781a92…61e6` | 1,288 | ✅ |
| Fri 8/14 | Industry commentary / Counter-intuitive — *AI SDRs are training buyers to ignore outreach* (3.43% reply rates) | `6a781a94…9c05` | 1,070 | ✅ |

## For your review before Monday 9 AM
Posts go out automatically — if you want any pulled or edited, they're in GHL Social Planner under Pipeline Layer. The two worth the closest read:

1. **Tuesday's PwC stat** — sourced from a Reddit thread citing a PwC survey of 4,454 CEOs; post says "over 4,400 CEOs." Solid, but if you want the exact figure cited, edit before Tuesday.
2. **Thursday (my replacement draft)** — new text you haven't seen. Full text in `/root/.hermes/cache/linkedin_batch_2026-08-10/posts.json` and the vault file. Opening line: *"I spent years on the inside of enterprises watching good ideas die. Almost none of them died because the idea was wrong."*

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