gistration got rejected. And I bet that you're staring at this exact screen right now, too. But when I head over to my conversations tab, I'm having
0:5151 secondshundreds of back and forth conversations with my leads over text message. I'm placing phone calls with them, sending them videos, links, and images without
0:5959 secondsever having a registered ATP phone number. So, let me explain why this gets around A2P, and I'm going to make it dead simple. So, remember how I said I
Chapter 3: Why iMessage Gets Around A2P Completely
1:081 minute, 8 secondstried every provider like Lead Connector, Twilio, and Text Grid, and every one of them dead ends at A2P? Well, here's why that kept happening.
1:151 minute, 15 secondsSo, switching providers never actually changed anything because all of them were sending the exact same way as an SMS. And SMS is the only thing they all
1:241 minute, 24 secondshave in common because SMS runs through the carriers like Twilio, T-Mobile, AT&T, and Verizon. And the carriers are the ones who force A2P onto you before
1:331 minute, 33 secondsthey let your business send. So it doesn't matter which provider I picked out. They were all just different doors into the same room and A2P was standing
1:411 minute, 41 secondsin that room every single time. And that's the trap that most people never really figure out. They keep swapping providers, hoping the next one skips the
1:491 minute, 49 secondsregistration, but the registration was never about the provider. It was about the channel. So, the fix was never a different provider. It was a different
1:571 minute, 57 secondschannel entirely. So, if you're a business operating in the USA, the majority of your leads are on iPhones.
2:032 minutes, 3 secondsAnd iPhones text on iMessage, which isn't SMS, and it doesn't run through the carriers and has nothing to do with
2:092 minutes, 9 secondsA2P. It's a P2P channel that's built for people to text back and forth. So that whole registration system was never attached to it in the first place.
2:172 minutes, 17 secondsThat's the reason this works when nothing else did. You're not looking for a provider that gets you past A2P.
2:232 minutes, 23 secondsYou're just stepping off of the channel that A2P controls and onto the one where it has no say at all. And the tool that actually makes this possible right
Chapter 4: Sendblue: iMessage Inside GoHighLevel
2:312 minutes, 31 secondsinside of Goh High Level is a tool called SendBlue. They were the first ever to bring iMessage into go high level as a real business solution. And
2:392 minutes, 39 secondsafter testing out everything out there, they're by far the most reliable way to do it. So, that's what we're going to be setting up today. Step one, install the
Chapter 5: Step 1 — Install the Sendblue GHL Marketplace App
2:462 minutes, 46 secondsGHL Marketplace app. Start by heading to go high level. Make sure that you are on an agency view and that you're an administrator of the agency. You're
2:542 minutes, 54 secondsgoing to open the app marketplace and search for Senlue. And you're going to see here that it's got over 32,000 installs. So, yeah, just know that
3:013 minutes, 1 secondyou're not alone in this. A2P reallying sucks. And this is a proven way out. So, install it and select the sub accounts that you want it added to. Then go to
3:103 minutes, 10 secondsyour settings, click on phone system, click additional settings. Click telephoneony provider and switch it from lead connector over to send blue
3:183 minutes, 18 secondsiMessage. This switches your texting infrastructure onto P2P iMessage instead of A2P SMS. Step two, install the Chrome
Chapter 6: Step 2 — Install the Chrome Extension
3:263 minutes, 26 secondsextension. Head to the Google Chrome web store, search for Small again, and install. In just a minute, I'll show you what this looks like, but for now, just
3:343 minutes, 34 secondsknow that this is going to add an iPhone widget to your GoHighle account to improve your texting and your calling experience. Step three, activate the
Chapter 7: Step 3 — Activate Your iMessage Phone Lines
3:413 minutes, 41 secondsphone lines. You'll want to let Senblue know how many leads you plan on texting each day and the area code that you'd like your number to have. And with that,
3:493 minutes, 49 secondsthey'll get a virtual iPhone activated and connected to your account. And to do that, all you need to do is click the first link in the description section of
3:563 minutes, 56 secondsthis video to connect with the Small Blue team. And I suggest you use that specific link since it lets them know that you're doing your go highle setup right now at your computer watching this
4:054 minutes, 5 secondsexact video. Now, for those of you that rather just play around with the Sambble dashboard and get a feel of what it's like to send native iMes, you could also
4:144 minutes, 14 secondsuse the second link in the description section of this video to spin up a free SendBlue account. And just know that SBLE doesn't normally offer free accounts, so take advantage of that
4:224 minutes, 22 secondswhile it's still there. Step four, preview the conversation tab. Once your phone lines are activated by Small Blue, which normally happens in just a couple
Chapter 8: Step 4 — Preview the Conversations Tab
4:304 minutes, 30 secondsof minutes, head to your conversations tab and you'll see a new iMessage panel pop up next to the SMS one. So, moving forward, all of your texting could be
4:384 minutes, 38 secondsdone with this iMessage tab. Even if you are texting leads that have an Android phone, you could text them using this tab here. That's because your SendBlue
4:454 minutes, 45 secondsphone line will automatically fall back to an SMS text when it can't send an iMessage. Now, let's be honest, texting and go highle is very, very clunky.
4:544 minutes, 54 secondsThat's why I had you download the Chrome app before because this will give you a much better texting experience in your account. Basically, in your account,
5:025 minutes, 2 secondswherever you see contacts, you could click on this widget that opens a virtual iPhone. And from here, you could send text messages back and forth with
5:095 minutes, 9 secondsyour leads. And you could also send them media like videos and voice messages that are going to play directly on your lead's phone without having them click
5:175 minutes, 17 secondson a link to watch or to listen. Plus, all of the conversation history will be logged right back in the conversation tab, as you can see right here. Same
5:255 minutes, 25 secondsthing goes for phone calls here. So, you could place phone calls using this little widget here, and all of the call recordings will be available right back
5:325 minutes, 32 secondsin the conversation tab. Step five, replace the SMS steps. If you're running any automations or workflows in your Highle account that use texting steps,
Chapter 9: Step 5 — Replace Your SMS Steps in Workflows
5:425 minutes, 42 secondsthis is how to switch them out. So, open any workflow, locate the SMS steps, delete them, and replace them with iMessage steps instead. You could keep
5:505 minutes, 50 secondsthe same copy and delays and triggers for now. It's an easy onetoone replacement because you're changing which channel the message delivers on.
5:575 minutes, 57 secondsAnd yeah, that's pretty much it. Phone system set up in just a couple of minutes without ever registering for A2P 10 DLC. Now, here's how to actually
Chapter 10: A2P vs P2P: When To Use Each Channel
6:046 minutes, 4 secondsthink about using this because A2P and P2P aren't the same tool, and using the wrong one for the wrong job is where people trip up. So A2P is the carrier
6:126 minutes, 12 secondsSMS that you've always used probably and it's built for blast. One message out to a huge list all at once. That's why it's
6:206 minutes, 20 secondspriced per text. So every message cost you whether that's a message sent or a message received. P2P, what we just built through iMessage, is built for the
6:286 minutes, 28 secondsexact opposite. It's built for conversations. This is your channel for nurturing leads, following up after an opt-in, waking up a database that's gone
6:366 minutes, 36 secondsquiet, having a genuine back and forth conversation with someone, or reminding someone about an appointment or about a webinar. And that's exactly why the pricing works completely differently.
6:466 minutes, 46 secondsYou're not paying per message, you're actually paying per phone line. And once a conversation's opened, the texting and the calling inside of it is unlimited
6:546 minutes, 54 secondsand free. And this is where P2P pulls away from SMS in a way that's pretty hard to ignore. So, I've been tracking my own numbers across thousands of leads
Chapter 11: iMessage vs SMS Response Rates (76% vs 37%)
7:027 minutes, 2 secondsfor just over a year now. And on iMessage, I'm always getting about a 76% response rate from my leads compared to
7:097 minutes, 9 secondsa 37% response rate from SMS on those same leads. Think about what that actually means. Roughly double the people writing me back on the exact same
7:177 minutes, 17 secondslist. That's not just some hack. It's what actually happens when you reach people where they are already talking to everyone else in their life instead of
7:257 minutes, 25 secondsthe inbox they've been tuning out for years. So, the way to think about this is pretty simple. Broadcasting to a big cold list is an A2P job. But having real
7:347 minutes, 34 secondsconversations with people who opted in is exactly what this is built for, and it's where it shines. The one thing it's not made for is cold blasting strangers
7:427 minutes, 42 secondswho never gave you permission to text them. This is the wrong tool for that.
Chapter 12: Where This Fits in Your SMS Outreach (and Where It Doesn't)
7:467 minutes, 46 secondsSo, that's the full SendBlue go highle setup with no A2P anywhere in it. And now that you could actually send, here's something that you have to think about.
7:547 minutes, 54 secondsSo, a working phone system with weak messages still gets you nowhere. And what you send is really the whole game here. And rather than making you write
8:028 minutes, 2 secondsall of your SMS copy by yourself from scratch, I've got a video where I hand you an iMessage sequence that you could copy word for word, one that's already proven to convert on this exact channel.
8:118 minutes, 11 secondsAnd now that your sending is handled, that's the piece that actually makes you money. So, it's on screen right here. And yeah, I'll see you there.

Sync to video time